Images provided by JAKE except where noted.
Standing on the streets of San Francisco’s historic Jackson Square district, you can almost sense the creative energy that runs through the air. Within a 2-block radius, you’ll find a smattering of specialty retailers that include 17th and 18th-century furniture boutiques, fine art galleries and renowned restaurants and eateries along the way. It’s ever-expanding retail potential makes for a desired destination for tourists and locals alike.
Head down Sansome Street near Jackson, inside the red double-doors, and you’ll find JAKE, the new flagship showroom and atelier lead by Creative Director and Project Runway Season 14 contestant, Jake Wall, and business partner, Nathan Johnson. JAKE offers custom and ready-to-wear clothes that are classic – yet modern- with a defiant twist. Now, in its 5th year of business, JAKE is blazing a trail for boutique retailers to bring fresh energy to the historic Jackson Square neighborhood.
“It was really important to us to be part of an emerging neighborhood,” says Jake Wall, which opened to the public on March 3rd. He predicts, “I think we’re part of the vanguard of what will be a retail renaissance here in Jackson Square. Over the next six months, you’ll see this neighborhood change quite a bit.” The new flagship, which formerly housed an architectural firm, is a grand space with high ceilings and limitless potential. A modern-day atelier, the showroom is outfitted with a tailoring space, a lounge, champagne bar and large-scale fitting rooms.
It’s a throwback to the days of the fashion houses like Dior and Givenchy, when clients were catered to by the principal designer, alongside a number of assistants and students to produce one-of-a-kind pieces. The space even includes a downstairs area of 1500 square feet that the team uses as its work space.
As Wall walks us through the showroom, he leaves no detail unnoticed, pointing out that “everything has a bit of personality,” – a personality that translates to virtually every area of the space. Special touches include repurposed finishes from the former Market Street showroom to couches that were reupholstered from those of Wall’s grandparents.
“Our dressing room even has personality,” he continued, pointing to signs on the dressing room doors. “We started on Harrison, moved to Market, and now arrived at Sansome. Everything has a strong, strong meaning.”