Home The-a-list Inside JAKE’s Jackson Square Flagship, A Modern-Day Atelier

Through the lens of Project Runway’s Jake Wall, see the new showroom and atelier by JAKE, where customers come to be tailored to, and noticed.

Images provided by JAKE except where noted.

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Blake Patterson and Jake Wall of JAKE

Standing on the streets of San Francisco’s historic Jackson Square district, you can almost sense the creative energy that runs through the air. Within a 2-block radius, you’ll find a smattering of specialty retailers that include 17th and 18th-century furniture boutiques, fine art galleries and renowned restaurants and eateries along the way.  It’s ever-expanding retail potential makes for a desired destination for tourists and locals alike.

Head down Sansome Street near Jackson, inside the red double-doors, and you’ll find JAKE, the new flagship showroom and atelier lead by Creative Director and Project Runway Season 14 contestant, Jake Wall, and business partner, Nathan Johnson. JAKE offers custom and ready-to-wear clothes that are classic – yet modern- with a defiant twist. Now, in its 5th year of business, JAKE is blazing a trail for boutique retailers to bring fresh energy to the historic Jackson Square neighborhood.

Inside Jake Flagship Auve Daily

Image by Drew Altizer Photography

“It was really important to us to be part of an emerging neighborhood,” says Jake Wall, which opened to the public on March 3rd.  He predicts, “I think we’re part of the vanguard of what will be a retail renaissance here in Jackson Square. Over the next six months, you’ll see this neighborhood change quite a bit.” The new flagship, which formerly housed an architectural firm, is a grand space with high ceilings and limitless potential. A modern-day atelier, the showroom is outfitted with a tailoring space, a lounge, champagne bar and large-scale fitting rooms.

It’s a throwback to the days of the fashion houses like Dior and Givenchy, when clients were catered to by the principal designer, alongside a number of assistants and students to produce one-of-a-kind pieces. The space even includes a downstairs area of 1500 square feet that the team uses as its work space.

Inside JAKE Atelier Auve Daily

Inside JAKE Atelier Auve Daily

As Wall walks us through the showroom, he leaves no detail unnoticed, pointing out that “everything has a bit of personality,” – a personality that translates to virtually every area of the space. Special touches include repurposed finishes from the former Market Street showroom to couches that were reupholstered from those of Wall’s grandparents.

“Our dressing room even has personality,” he continued, pointing to signs on the dressing room doors. “We started on Harrison, moved to Market, and now arrived at Sansome. Everything has a strong, strong meaning.”

Inside Jake Flagship Auve Daily
Wall also makes one thing clear – the new flagship location is located in San Francisco, but its customers span well outside of the Bay Area. In fact, the company services a number of custom orders from around the world. Says Wall, “San Francisco is a destination. Part of the destination is coming to see the unique things that are only available here, and JAKE is part of that story.” He continues, “Our clients, wherever he or she may live, are individuals that aren’t necessarily defined by age, by color, race or creed.  These are people that are invested in the type of life that they lead.  It’s really a story of servicing a customer who dresses to be noticed.”
Adding to JAKE’s range is new team member and fellow Project Runway season 14 contestant, Blake Patterson, who will be working to expand the women’s offerings. Patterson and Wall became friends on the show, and as Wall puts it, adding him to the mix “was just a natural evolution that allows JAKE to really offer a full suite.”
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The team’s collaborative forces extend beyond its immediate members, as the studio carries pieces curated by local jewelry brand, Cake, to round-out JAKE’s offerings that begin with clothing and end with the finishing goods.
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The new San Francisco flagship is only the beginning.  JAKE has plans of opening three to five additional brick-and-mortar locations over the next five years. And right now, the team is focusing on servicing the clients who are willing to make an investment in the curated lifestyle.  Says Wall, “This neighborhood will be about a very curated offering, and it starts with JAKE.”
Inside Jake Flagship Auve Daily
Inside Jake Flagship Auve Daily
Inside Jake Flagship Auve Daily
Inside Jake Flagship Auve Daily