Photo credit: Hardy Wilson Photography
Leave it to Sammy Hagar to create a rockstar experience for himself and everyone around him. With a number of premium spirit brands and bars under his belt, the former Van Halen frontman and Rock and Roll Hall of Famer knows a thing or two entertaining his guests. The turn of the new year brought yet another reason for Sammy to celebrate, as he and the El Paseo team presented the official launch of The Passage Bar.
Tucked away along the beautiful brick passageway leading into the restaurant, The Passage Bar has provided guests a selection of craft beer and an extensive wine list – including rare collectables straight from Sammy’s cellar – since the restaurant’s inception in 2011. But now, with a full liquor license in place, both the bar and restaurant can now offer guests a full-service and meticulously curated spirits and cocktail program. Sammy has teamed up with Bar Manager Steve Gizzi to design six flagship cocktails featuring top-shelf spirits – including Old Potrero Rye, St. George Terroir Gin, Elmer T. Lee Bourbon as well as Sammy’s very own spirit labels.
On February 1st, Sammy presented the new bar program with a sampling of their signature cocktails and bar bites. As each cocktail was passed around to guests, Sammy stood on the bar reciting his inspiration behind various creations. Guests mingled throughout the evening as he circulated throughout the crowd. Following the preview event, Sammy and the team at El Paseo were joined by friends and family of Sammy’s as well as the local community.
Currently, Sammy owns a total of ten restaurants and bars, including El Paseo, from Sammy Hagar’s Red Rocker Bar & Grill in Memphis to the various Sammy’s Beach Bar & Grill and Cabo Wabo locations all over the country and in Cabo San Lucas, Mexico.
El Paseo offers Classic Californian cuisine with Spanish flair featuring fresh ingredients sourced from Marin County farmers and ranchers. Served in an intimate space reflective of the neighborhood’s European charm, El Paseo offers an eclectic wine list to perfectly supplement their locally inspired menu.
Not unlike his various business ventures, with spirits he set out to see if he could produce a better tequila and rum than any of the other usual suspects available in the market. And with that curiosity came the birth of his spirit brands – including the chart-topping Cabo Wabo Tequila (which has since been sold), the award-winning Sammy’s Beach Bar Rum, and the recent launch of Santo Mezquila – his newest agave product in partnership with Maroon 5 frontman and fellow Grammy winner, Adam Levine.
“This isn’t the way I make a living – this is purely a passion of mine that I’m excited to share with others,” commented Sammy. “Just check out the brands that are in our well drinks – it says it all.”
Guests can now enjoy The Passage Bar’s new cocktail and food menu daily. The bar is open Sunday through Thursday, 4 – 9 pm, and Friday and Saturday from 4 – 10 pm. El Paseo, located at 17 Throckmorton Avenue, Mill Valley, CA 94941 and is open for dinner Sunday – Thursday from 5:30pm –9:00pm, Friday from 5:30pm –10:00pm, and Saturday from 5:00pm –10:00pm. For reservations or more information, please visit www.elpaseomillvalley.com or call (415) 388-0741.