With the news of the Carol’s Daughter buyout by L’Oreal USA, it’s official: multicultural beauty is taking a front seat in the beauty industry. In October, 2014, L’Oreal inked a deal to pay a reported $60-$70 million for Carol’s Daughter, the ethnic personal care line founded by Lisa Price in Brooklyn in 1993.
While New York-based brands like Bobby Brown and Iman have been known to make incredible strides with wide-ranging complexion products, Bay-Area Based brands are answering the call with products for the oh-so-fickle market of multicultural complexion. These four Bay Area-based beauty brands have created a small selection of SKUs for the world of perfectly swirly complexions.
PERRICONE MD “NO-MAKEUP” SKICNARE
Application: With fingers
Finish: Ever-so-slightly luminous
“Barely there” has been redefined with the birth of “no makeup” skincare. Perricone MD, with corporate offices located in San Francisco’s financial district, is one of the industry’s top anti-aging skin care brands known for cutting-edge technology and innovative treatments. This year, they took anti-aging a step further with their leap into color called “no makeup.” Products are actually not meant to look like makeup at all; instead, coverage is so natural that virtually any skin tone could fit into either of two complexion shades. “No foundation” foundation No. 2 is meant to span across medium to dark skin tones. Although it isn’t quite fitting for the deepest skin tones, the application is so that sheer it easily forgives. Yes, it’s small leap, but this could be a small step to something big.
BARE MINERALS BARESKIN PURE BRIGHTENING SERUM FOUNDATION
Coverage: Sheer to medium
Application: Buff in with brush
Finish: Lightly Luminous
The brand that began the mineral makeup craze has reinvented mineral makeup to keep up with the explosion of “mineral” copycats over the years. The downtown-based beauty company has slowly evolved their product offering from loose powder foundation to pressed powder (known as “Ready”) and most recently into liquid serum foundation, called bareSkin. With their latest launch, Bare Escentuals has made an impressive effort to represent all skin tones, from the fairest of fair to the deepest of the deep. These formulas have a tendency to look somewhat darker after they are applied and blended into the skin, so we definitely recommend getting shade-matched.
BELLA SCHNEIDER BEAUTY CC CREAM
Coverage: Medium coverage with an invisible finish
Application: With fingers
Bella Schneider may not be a household name, but the Bay-Area based skincare expert doesn’t need to be. Not only is she the trusted facialist for elite clientele like Marissa Mayer and Condaleeza Rice, she has created a potent skincare line that addresses just about every skin care need under the sun. With that said, color correction can be quite the pickle for those of us with swirly tones. More melanin in the skin translates to a propensity for unevenly colored skin. Lightweight in texture, this CC Cream visually evens skin tone while giving you a super dose of anti-oxidants.
YES TO CARROTS CC CREAM
Coverage: Medium to heavy
Application: Rub in well with fingers
Since its U.S. inception in 2008, The SOMA-based skincare company has always dabbled in color with glosses, color balms and lip tints. In 2013, they crossed into new complexion territory with two shades of CC (Color Correcting) creams. These creams provide lightweight, color correcting coverage with anti-aging benefits. There are two shades, and Light/Medium is made especially for medium to light-darker skin tones. As Yes To puts it, it is meant to span across “latte, caramel, and hazelnut” complexions. Coverage is medium and therefore not very forgiving for those who fit into the deeper-toned categories. Yes to a medium/dark CC cream…we hope.