She is the face of Kevyn Aucoin Beauty within NorthWest Sephora, responsible for training and educating Sephora Cast members on artistry, product knowledge and brand essence. Her name is Kimberly Castillo, and not only is she responsible for creating faces seen in movies and on the red carpet, but she is also a sought-after artist and cosmetics stylist for the iconic beauty brand.
Kimberly Castillo embodies the brand ideals of passion, creativity, taking risks and most importantly, finding beauty in every living thing. She is renowned for her ability to connect with clients and help them actualize their personal beauty ideal. So when we wanted to find out more about the season’s must-haves, how to get the look, and those special tidbits on the timeless brand, we turned to Castillo, who carries the torch of the late, great Kevyn Aucoin just beautifully.
There are so many cosmetic brands popping up; what makes Kevyn Aucoin stay competitive and different?
Kevyn Aucoin Beauty stays relevant and competitive with the creation of new products that use the latest technology available in the industry. Kevyn Aucoin Beauty is also dedicated to keeping the iconic products that Kevyn personally launched in stores and thriving. Unlike other namesake brands, Kevyn Aucoin Beauty still produces and sells many of the original products that launched with the line in 2001. Kevyn Aucoin Beauty speaks to every generation of woman or artist. We have products that encompass timeless elegance that every woman needs in her life as well as products that showcase the most current makeup looks that are found on beauty blogs, social media, runway, film and beyond.
What are the hottest beauty trends you’re seeing for Spring?
This Spring is all about hi-beam or holographic highlight, glossy lids, and metallic lips. I am noticing more women taking artistic freedom and exploring different looks. Women are not afraid to stand out and be different. We are having fun changing up our makeup routines, looking to explore and ready to venture outside of our usual comfort zone. Makeup is becoming an expression of who we want to be on any given day. It’s not about being beautiful for the rest of the world — its about having fun. I am a seeing looks straight off the runway slightly tweaked and walking down the street. This is not limited to the social media generation; you can find these looks being used by women of all walks of life. Makeup lovers and consumers are taking risks and becoming more adventurous.
Highlighters can be found in various iridescent shades with different levels of intensity. Purples, blues, greens, peaches and pearls are all a new and fun way to play with highlight. You can build highlight up to a dramatic luminous finish by liberally applying to include temples and forehead.
Say goodbye to your matte lipstick this season! Glossy lips that look like they have been coated in a shiny intense metallic color and sheen are all the rage this season. This dramatic no-holds-barred look can be created with a multi-dimensional foil like effect achieved by layering different shades. It can also be exhibited as subtle as a luster and sheen that catches only in natural light.
Eye gloss on the lids is a new and different approach to bringing focus on the eye. Pop on a touch of color followed by a dab of gloss. Complete the look with a fantastic liquid liner or waterproof pencil and tons of Mascara to open up the eye. This brings out a playful essence with a new, fresh approach and is so simple to create. The key is in the texture of the product and the amount used. It is key to make sure the eye gloss consistency is not so sticky that your eyes feel heavy and not too light that it moves all over your face before you step out the door.
Can all of these looks work together at the same time?
Absolutely! These popular looks for spring can be worn at the same time or individually. My best recommendation is to determine what feature you want to focus on and start building up the level of intensity you are comfortable with and then just add a little bit more. Sometimes that extra swipe of highlight or one more layer of gloss gives us that extra exhilaration to conquer the day. Sometimes that one small risk we took getting ready in the morning can beautifully inspire us to take a courageous step forward somewhere else in our lives.
What are the products we need to achieve the look(s)?
The Neo-Highlighter and The Neo-Limelight –These are the newest addition to our best-selling and award-winning NEO Collection. Apply using the Neo-Powder Brush for effortless application. This brush is the perfect tool to create a dramatic or subtle highlight. For a dramatic look use the brush in a downward motion to pick up a specific shade within the ombre palette. For more of a neutral highlight with on-trend undertones, sweep the brush across the pallet for the perfect spring sheen.
The Molten Lip color collection has 8 shades inspired by metals. These liquid lipsticks make lips look like they have literally been dipped in liquid metal and have a phenomenal range of intense opaque color to a light sheen of pearly opalescence. They are a must have for Spring and Summer.
The Essential Eyeshadow Set: The Defining Navy Palette offers a wide variety of shades to play with and pop on the eye. Partnered with The Exotique Diamond Eye Gloss you are ready to put your best foot forward and do some spring-cleaning in that makeup drawer.
Let us in on the five “must have” products from Kevyn Aucoin!
1. The Sensual Skin Primer delivers hydration to the skin with Hyaluronic acid and makes your makeup last all day and night. Primers make a huge difference in the wear of your complexion products. It seals in your skincare and creates a smooth canvas for foundation. It pairs perfectly with The Sensual Skin Enhancer.
2. The Sensual Skin Enhancer is a little pot of magic. This is also one of Kevyn’s original creations. This foundation and concealer all in one delivers un-parrelled coverage while looking weightless and skin-like at the same time. It is truly amazing!
3. The Expert Lip Color: Thelmadora is the perfect glossy nude lipstick shade for every skin tone. Kevyn named it after his parents Thelma and Isadore. – The Volume Mascara is the mascara that never flakes, smudges or gives you raccoon eyes at the end of the day. Japanese tubing technology is what makes it so special. If you have not heard of or tried tubing mascara yet run to the closest Kevyn Aucoin retailer —you will not regret it. Life changing!
4. The Contour Book Volume II (Only found at Sephora) This product is a great value and gives you the opportunity to try our best selling items. There is a step by step guide included in Kevyn’s own technique on how to highlight and contour. The creams and powders are super bendable and mistake proof with the steps provided. It is great for beginners as well as contour and highlighting experts looking for a great value.
In addition to such amazing products, what other ways does the brand keep Kevyn Aucoin’s legacy alive?
I believe that everyone employed by Kevyn Aucoin Beauty is truly dedicated to build the brand with integrity, as Kevyn would have wanted. We refuse to compromise the brand ethics that Kevyn wanted within his line of cosmetics. We continue to offer luxury products that are developed to perform at a PRO Artistry level. We always reference Kevyn’s work for inspiration in creating new product for our customers. Kevyn left behind so much to be inspired about. We have many archives of Kevyn’s work that are constantly used during the creative process of developing new items. We have his books, magazine covers, runway reels and red carpet creations to reference. As a company we still honor the items that Kevyn gifted to the world. Many of these items remain our best selling products and have never been reformulated or changed. Some of my personal favorites that I cannot live without are The Volume Mascara, The Sculpting Powder, The Sensual Skin Enhancer and The Eyelash Curler.
What were special moments from Kevyn Aucoin’s history?
At the age of 21, Kevyn was hired as the Creative Director for Revlon heading up their prestige Ultima II line of cosmetics. A year later, The Nakeds hit stores. This was the first complexion line ever created based solely on offering a variety of skin undertones. His Vogue cover shoot with supermodel Cindy Crawford in 1986 took his career in a new direction and set him up as the go to celebrity artist of his time. During the late 1980’s Kevyn was responsible for creating the looks on nine consecutive Vogue covers, and seven Cosmopolitan covers. Kevyn was also an accomplished author and photographer. He created the looks and photographed many of the images for his NY Times best selling books. The Art of Makeup was released in 1994, Making Faces was released in 1999 and his final book Face Forward was published in 2000, further broadened his impact and notoriety making him an Artistry Icon. Kevyn was the first Makeup Artist to widely inspire a generation of makeup lovers. Kevyn created the formula and set the ground work for step by step tutorials that are now seen all over the internet and on social media platforms.
Can you tell us what’s in store for the near future?
Kevyn Aucoin created and launched his namesake brand Kevyn Aucoin Beauty in 2001 and the company has been gaining momentum ever since. Most recently the brand launched into US Sephora stores and have exciting plans to roll out into many more locations in the months to come. The products can also be found on the Sepohora.com website for purchase. The brand’s e-commerce site www.kevynaucoin.com launched in August 2016, where customers and PRO Artists are able to make direct purchases. The brand has also recently expanded the product assortment with Mecca, a fantastic retailer in Australia, rolling out in a few of their top doors. We continue to grow in our brick and mortar store partnerships, which include Bergdorf Goodman, Neiman Marcus, Barneys New York, SpaceNK (US & UK) and Canada. Most excitingly, there is a documentary coming out about Kevyn’s life and career slated to be released in the next 18 months.