Home Beauty News Inside Sephora Powell Street San Francisco’s Grand Re-Opening

Our favorite one-stop-shop for all things beauty has completely upgraded their in-store experience at Powell Street in San Francisco.

All images courtesy of Sephora

Sephora Powell Street Remodel

The new Sephora at Powell Street in San Francisco

Calling all San Francisco Sephora beauty lovers! Sephora Powell Street, San Francisco has finally re-opened following a year-long renovation, and our favorite one-stop-shop for all things beauty has completely upgraded their in-store experience.

The remodel began nearly a year ago and closed the 8,500 square foot space, leaving a huge hole in the hearts of many San Francisco makeup enthusiasts. But on November 20th, Sephora Powell Street re-opened their doors, showing-off a sleek and modern layout with over 13,000 products on-site and a number of new and innovative features to enjoy.

The most exciting and notable change is the implementation of The Beauty Workshop,  located in the center of the store. The Beauty Workshop functions as a central workstation where clients can participate in beauty classes and tutorials while utilizing individual computer screens and mirror stations. It seats up to 12 clients at a time and classes are scheduled throughout the day for optimal convenience.

Sephora Powell Street Beauty Workshop

Sephora Powell Street, San Francisco’s Beauty Workshop

Sephora Powell Street, San Francisco's Beauty Workshop

Sephora Powell Street, San Francisco’s Beauty Workshop

The store has also added a Skin Care Studio, which is a new concept for the Sephora brand and features working sinks and seated stations to accommodate Sephora’s new Mini Facial service. The Skin Care Studio is also equipped with a touchscreen station so all clients can have instant access to Sephora’s exclusive Skincare IQ diagnostic, which provides personal product recommendations based on individual skin type.

There is also a new Hair Play Station, where customers can try out the latest haircare products, as well as an expanded Sephora Beauty Studio, featuring Sephora + Pantone Color IQ touchscreen technology, for the most sophisticated and tech-savy approach to the brand’s famous one-on-one makeover services.

In describing the inspiration behind the store renovation, Calvin McDonald, President & CEO of SEPHORA America said, ‘By fusing exceptional hands-on service and technology, we’re creating a new experience that will teach and inspire, while allowing clients to play with beauty. We are continually making enhancements that will consistently make the Sephora beauty experience more fun and fulfilling for our clients than anything they will experience anywhere else.’ We certainly agree. With the inclusion of additional interactive features, expanded lines and access to inspiring education and sevices, Sephora Powell Street has truly become the destination for anyone with a sincere interest in beauty and a true passion for products.

Beauty galore at Sephora Powell Street's newly remodeled store.

Beauty galore at Sephora Powell Street’s newly remodeled store.

Sephora Powell Street, San Francisco

Ask for a free mini-makeover at Sephora Powell Street, San Francisco

Color IQ station at Sephora Powell Street in San Francisco

Color IQ station at Sephora Powell Street in San Francisco

What's your fragrance iQ?

What’s your fragrance iQ?

A closer look at the Beauty Workshop at Sephora Powell Street, San Francisco

A closer look at finding your color iQ at Sephora Powell Street, San Francisco