New York Fashion week is fast upon us (from September 10-17), and that means that spring beauty trends are in the works as we speak. When it comes to trends and innovation, there’s no better brand to turn to than M∙A∙C Cosmetics. Always on the industry forefront, the brand is always pushing the envelope with fashion-forward products, innovative new colors and fresh celebrity collaborations.
San Francisco-based Senior M∙A∙C Cosmetics Artist Victor Cembellin has spent countless hours behind the scenes at fashion week creating runway looks. He counts celebrities Zoe Deschanel, Missy Elliott and Giada De Laurentiis, to name a few, among his long list of celebrity clientele. The 15-plus year veteran paused from his busy schedule to dish on what’s hot in beauty, M·A·C must-haves and the brand’s upcoming collaboration with Elie Goulding.
1. What is the hottest celebrity look that women are obsessed with right now, and how can you achieve that look with M·A·C products?
With so many celebrity magazines, award shows, and the rise of social media, I believe individuality has become a trend itself. This may mean an unexpected flick of silver eye liner, a super bright matte pink lip, or a cool glossy eye lid. Sometimes not following a celebrity trend can become the trend. My advice would be to pick a signature statement for the day. A woman should own a few eye-catching M·A·C lipsticks (I love Ruby Woo and Candy Yum Yum) and a few bold colorful eye liners.
2. M·A·C is known for continually reinventing itself to remain on the forefront of beauty industry. How do you manage to stay on top of emerging trends?
Each season our Global Senior Makeup Artistry team can be found backstage during fashion week supporting hundreds of the most influential shows in the industry, like Donna Karan, Carolina Herrera, Zac Posen, Moschino, Kenzo, Chloe, and Vivienne Westwood. Our backstage presence allows us to “test drive” our latest and greatest product formulas, tools and new collections. It’s so exciting to have this sneak peek!
3. What tactics do you use to maintain your status as a powerhouse in the industry?
M·A·C has always been known as a “rule breaker” not a “rule maker” within the cosmetic industry. As a brand, we are always looking to launch innovative products and formulas, celebrate a collaboration with an industry taste-maker, and listen to what our consumers are seeking. Since 1984, we have kept beauty lovers from around the globe guessing: “What’s going to happen at M·A·Cnext”.
4. Are there any M·A·C collaborations that you especially loved, and what do you think about the upcoming collaboration with Ellie Goulding launching in December?
I’ve worked with M·A·C for 20 years and have been especially proud of our Viva Glam collaborations with some of the most iconic celebrities in entertainment – and over $380 million we have been raised to fight HIV/AIDS! I love when we collaborate with influential fashion designers. These “collectables” are prized possessions in my makeup kit. Of course M·A·C is always in sync with the beat of the music industry, so you can expect the highly anticipated Ellie Goulding collaboration to be sultry, glam, and trés chic.
5. What are five ‘must have’ M·A·C products for every woman’s beauty arsenal?
That’s such a tough one with all of the exciting products that launch each season, but these permanent products are essentials on counter year round:
In Extreme Dimension 3-D Black is a celebrated mascara formula with beauty journalists, backstage pros, and consumers alike.
Soft and Gentle Mineralized Skin Finish to highlight and contour by adding dimension and light to all the right places on the face.
Viva Glam V lipstick promises a shimmery, sandy golden nude lip, but also 100% of the selling price goes to the MAC AIDS FUND to help men, women and children living with HIV/AIDS.
Face and Body Foundation is arguably one of the most used foundation formulas in the fashion, television and film industries because it realistically evens the complexion with a hydrating, luxe, light-weight coverage.
– Soft Brown Eye Shadow is my favorite because it translates onto just about any skin tone. This warm matte shadow romanticizes brown lids and is favored by all ages, all races, all sexes.