Home About town JAKE Celebrates Its Grand Opening
Jake Grand Opening Auve Daily

Opening night of the JAKE Flaghship Atelier + Showroom was a flashy affair, coinciding with the announcement a new JAKE + Blake partnership.
Images by Drew Altizer Photography
JAKE Grand Opening Auve Daily
Over 300 guests were on hand to celebrate the opening of the JAKE Flagship Atelier + Showroom on March 3.  Founded by Jake Wall and Nathan Johnson in San Francisco in 2012, JAKE is an upstart premium fashion brand that offers clothes that are classic – yet modern – with a defiant twist.
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The grand opening event coincided with the announcement that JAKE will partner with Wall’s fellow Project Runway Cast MemberBlake Patterson, to create JAKE + Blake.
Jake Grand Opening Auve Daily

Brynn Cummins, Hooman Khalili, Carol Brymm, Phillip Gums, Tiffany Cummins, Ali Cummins, Jake Wall, Hailey Cummins and Blake Patterson

The collaboration will focus on cocktail dressing and chic womenswear looks.  Wall and Patterson formed a connection while on Project Runway. Creative directors of their own brands, JAKE and Blake Morris Collection, respectively, the pair have been informally working together since leaving the show.

This announcement came days before the grand opening of the new JAKE Flagship Atelier + Showroom. The space has been designed by the JAKE team to create a snapshot of the life fully lived – a life by JAKE. A custom wine bar, exclusive jewelry offerings from CAKE curated by JAKE, and vintage collector timepieces curated exclusively for JAKE in collaboration with ICON Timepieces are among the features included to fulfill Wall’s vision. Now open, the flagship will function as a showroom, design studio, event space, and store – including full tailored clothing offerings.

JAKE Grand Opening Auve Daily

Hooman Khalili, Natalia Urrutia, Beth Schnitzer, Clara Shayevich and Debra Leylegian

JAKE Grand Opening Auve Daily

Hooman Khalili, Carol Brymm and Jake Wall

JAKE Grand Opening Auve Daily

Will Cummins, Tiffany Cummins, Brynn Cummins, Hailey Cummins and Ali Cummins

JAKE Grand Opening Auve Daily