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CFDA and MGK Style Honor Haus Alkire at W Hotel Luncheon

Celebrity stylist, Mary Gonsalves Kinney, and The CFDA welcomed guests to the W San Francisco for an intimate luncheon and showcase of Haus Alkire, where a percentage of proceeds benefitted Teach for America.

Photo credit: Phil Stockbridge/SprintStep

Haus Alkire Showroom

Though the Bay Area’s high-fashion scene is not as established as cities like New York or Paris, it doesn’t mean that we don’t know style. Slowly but surely, the Bay Area is becoming the new mecca for designers to show their creations to tastemakers, influencers and trendsetters of today.  One shining example is The Council of Fashion Designers of America {FASHION INCUBATOR} and W Hotels Worldwide partnership, which brings the latest crop of high-fashion talent to the world, including San Francisco.

Bay Area fashion luminaries and notables of San Francisco were honored to welcome CFDA {FASHION INCUBATOR} members Jason and Julie Alkire of Haus Alkire on May 2nd, when W San Francisco, CFDA and celebrity stylist and owner of MGK Style Mary Gonsalves Kinney welcomed guests to an intimate luncheon and designer showcase featuring the designs of Haus Alkire.

Guests had the opportunity to mingle with the celebrated womenswear designers while previewing and shopping the collection in the Extreme Wow Suite (eWOW) at W San Francisco.  Conceptualized by The Gathery, the eWOW suite was transformed to showcase colors, textures, and pieces that work in concert to define and represent memorable focal points connected to the Haus Alkire collection.

A percentage of proceeds from the event were donated to Teach for America.

Haus Alkire Showroom

Haus Alkire Showroom and Luncheon

W Hotels Worldwide and the CFDA {FASHION INCUBATOR} launched their global partnership in 2013, taking Incubator designers outside of New York and into markets that are important to growing their businesses. Through various levels of support – be it events such as this that provide exposure to new retailers, consumers and media; inspiration trips to any of W’s 50 hotels around the world; and much more – the partnership is a reinforcement of the W brand’s ongoing love of fashion and commitment to fostering emerging new/next talent. Recently, the designers were named to the 2016-2018 CFDA {Fashion Incubator} 4.0 and were certified by the Made in NY Fashion initiative.

Connecting with the customer is Jason and Julie Alkire’s specialty. W San Francisco afforded the ideal space to do this, by providing the designers the opportunity to mingle with influencers and prospect clients, building strong relationships and bonds with a key audience.   The designers have their own retail shop in Tribeca and sell their collection to specialty retailers around the world. Their Haus Alkire store in Tribeca functions like a mini atelier: Private clients can stop by for custom fittings or to work with the Hauses on one-off items, and the designers have been growing their business with trunk shows, too.

Named “Ones to Watch” by Bazaar magazine and “Top Picks from New York Fashion Week Designers on the Rise” by Vogue magazine, this is just the beginning for Haus Alkire, whom we will surely see back in San Francisco in the future.

Haus Alkire Showroom and Luncheon

CFDA and MGK Style Honor Haus Alkire at W Hotel Luncheon

Haus Alkire Showcase and Luncheon