Home About town Beaming with PRIDE: Juanita MORE! Gives Us 32 Reasons to Keep Celebrating

San Francisco Pride Week may have ended the last Sunday of June, but the celebration continues with the fabulous collaboration between Juanita MORE! and the Academy of Art University Fashion School.

 All images courtesy of Academy of Art University


San Francisco’s Pride celebration may have ended on June 28th, but San Francisco always finds ways to keep the party going.  Local activist and celebrated drag performer, Juanita MORE!, has partnered with the Academy of Art School of fashion in her effort to raise money in support of the Lesbian Gay Bisexual Transgender Queer (LGBTQ) community.

Eight School of Fashion Textile Design students from the Applied Textiles 3 course have hand- printed imagery inspired by MORE! and her French Bulldog, Jackson, on 32 tote bags made in the U.S. with 100% organic cotton and eco-friendly, water-based ink. MORE! selected her four favorite bags to be produced locally by Morrison Productions and distributed to select retailers in San Francisco; the winning totes are currently for sale at Sui Generis Consignment, Unionmade, ATYS Contemporary Design, s16 Home, Asterisk San Francisco and M.A.C. Modern Appealing Clothing. The bags are priced at $25 and all proceeds will go to Y.E.S.  The remaining 28 designs are available for purchase at Academy of Art University’s store, SHOP657, with all proceeds going to Y.E.S. as well.


“I am excited to be collaborating with the textile class at Academy of Art University,” said MORE!. “I talked to the students at the beginning of the semester about Pride and the non- profit Y.E.S. When I returned at the end of the semester I thought I was only going to view about a dozen totes, and when I saw that there were over 30 totes on display I was incredibly impressed. I was in disbelief that I was the inspiration behind all of the amazing artwork. Picking just one tote to produce was impossible – so I choose four of them! I hope we work together again next year!”



The tote bags were released just in time for the celebration on the Supreme Court ruling to legalize gay marriage.  MORE! chimed in, “I’m absolutely brimming with pride that the Supreme Court got it right on this momentous occasion. That I can relish this victory with my community in my hometown of San Francisco, one of the birthplaces of the modern gay rights movement, during Pride weekend makes it that much sweeter.”