Home About town An Afternoon of Taffeta Tea With The Princess Project

Beauty is about about self-confidence and individuality, and no one knows this better than own Julia Mathis, Co-president of the Princess Project. This charity organization just hosted their largest fundraiser of the year, Taffeta Tea at Dogpatch WineWorks, and Julia gives us the first-hand scoop.
Stephanie Shum, Princess Project Board President

Stephanie Shum, Princess Project Board President

It was an afternoon filled with champagne, sweet treats and tiaras as The Princess Project hosted their much-anticipated Taffeta Tea at Dogpatch WineWorks on Sunday, April 19.  The annual affair is the biggest fundraiser of the year for The Princess Project, a volunteer driven non-profit whose mission is to promote self-confidence and individual beauty by providing free prom dresses and accessories to high school teens who could not otherwise afford them. Operating out of four chapters throughout California, including chapters in San Francisco and Silicon Valley, the Princess Project has become a local favorite among the charity scene, winning 7×7 Magazine’s Favorite Charity in 2013 and drawing hundreds of volunteers to help with their annual dress give aways every Spring.


The sold out event began with a silent auction, which included a variety of luxury items including autographed sports memorabilia provided by the 49ers, beauty services from Benefit Cosmetics and Illuminata Skin Care, as well as jewelry from Tiffany and Co. and gift certificates for fitness favorites like as Barry’s Bootcamp and Soul Cycle. While guests caroused the auction and sipped on bottomless bubbly, they mingled with donors, volunteers, and board members, as well as a number Princess Project beneficiaries, who have received prom dresses from the organization and are now working to increase publicity and support for the organization.

Julia and SF Volunteers

During the formal program, guests enjoyed an assortment of traditional afternoon tea favorites and sweet treats, including assorted tea sandwiches, scones and cupcakes provided by Just Catering, while listening to a heart-felt message from current Board President Stephanie Shum, who stressed the need to continue building on the legacy of the organization which started 12 years agoin a bid to find one girl a prom dress and has since served over 20,000 California teens. The event concluded with a number of high school students taking to the stage to talk about their own experiences receiving a prom dress from The Princess Project, reminding attendees of the valuable impact that the organization makes on these young lives, whose ability to attend their proms and create lasting memories made a true, tangible difference in their self-esteem. The Taffeta Tea raised more than $10,000 for The Princess Project who hopes to continue helping teen girls in California celebrate their proms with self-confidence and style for years to come. If you would like to make a financial contribution or donate a dress to The Princess Project, please visit their website at http://www.princessprojectsf.org/donate.html.

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Julia and Lisa- SF Presidents